Old Parr Aikin Farko: Marufin Wuski daga Pierre Delebois - forceMAJEURE Design

Zane Old Parr Aikin Farko: Marufin Wuski daga Pierre Delebois - forceMAJEURE Design mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2020

Old Parr Aikin Farko: Marufin Wuski

daga Pierre Delebois - forceMAJEURE Design

Abokin Ciniki: Diageo

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Tabbatar da Matsayin Kyauta na #99812

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Old Parr Aikin Farko: Marufin Wuski

Old Parr wani zanen marufi ne na wani nau'i na wuskin Scotch. An kiyaye kwalbar mai fashewa da siffarta karkatacciya kuma an ƙara inganta su domin adana ingancin taɓawa na marufin da yadda yake ji a hannu lokacin zuba. An samar da zanen fashewa na dabi'a tare da mai yin gilashi. An buga lambobin a saman wani abu na ƙarfe da fari da launuka shida, varnish biyu da faranti ɗaya na daɓewa. Akwatunan suna amfani da wannan abu na ƙarfe kuma faranti na daɓewa da aka sassaƙa wanda ke maimaita fashewar. Wani salon rubutu na Old English da bayanin shekaru suna tuno tarihin alamar.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Old Parr Aikin Farko: Marufin Wuski ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Old Parr Aikin Farko: Marufin Wuski ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Old Parr Aikin Farko: Marufin Wuski ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: forceMAJEURE was tasked to restage the brand, and to redesign the complete range, bringing consistency, elevating and modernizing the look and feel of the pack, and completely redesigning Old Parr 18.The brand world became 2D representation of brand values, elements and personality that can be translated into any medium or 3D space. This became the touchstone for how the brand would develop as the team moved from packaging to advertising, to events and experiences.
Kalmomin Alama: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits, #oldparr #latinamerica
Fasahar Samarwa: For the Old Parr redesign, forceMAJEURE printed the labels on metallic substrate with white and 6 colors, 2 varnishes and one embossing plate. The boxes are printed on metallic substrate as well. The challenge here was to reproduce the bottle label on the facing and apply a sculpted emboss plate over all the box to reproduce the emblematic Old Parr crackle that the bottle is famous for.
Ƙalubalen Zane: The redesign of the Old Parr packaging required special attention. Foremost, the brand needed to be “refreshed,” but still maintain its quirkiness and character. Old Parr’s crackled bottle and iconic tilt are recognized worldwide, and great care was given to retain and enhance the bottle’s tactility.

We researched techniques and crackled pattern designs, and worked closely with the glassmaker to achieve the organic crackled pattern, elegant in its own right when viewed up close.

It was important to honor the rich history of the brand and Thomas Parr, the man, while infusing modernity into the design. The Old English typeface and age statement link the brand’s past, but modern printing techniques enhance the label’s depth, character, and tactility. The Portrait of Thomas Parr appears on the front of the bottle with a clever design and printing technique that enables him to appear and disappear when viewing the bottle from different angles.
Wahayi: Born in Scotland, Old Parr has conquered the warm heart of Latin America where it is a synonym of unpretentious status. Its crackled bottle and iconic tilt are recognized worldwide. Great care was given to retain and enhance the bottle’s tactility. forceMAJEURE Design worked closely with the glassmaker to achieve the organic crackled pattern, elegant on its own when viewed up close. The Olde English typeface and age statement link the brand’s past, but modern printing techniques enhance the label’s depth, character, and tactility. Thomas Parr appears on the front of the bottle with a clever design/printing technique.
Tsarin Aiki: Old Parr’s crackled bottle and iconic tilt are an important part of the brand's personality. In the bottle design, great care was given to retain and enhance the bottle’s tactility, and its feel in the hand when pouring. The bottles tilt reminds us to always see life from a different perspective and embrace all it has to offer.
Mambobin Ƙungiya: Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Harry Chong, Product Design Director
Steve Assandri, Production Manager
Godiyar Hotuna: Photo Image 1: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 2: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 3: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 4: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 5: Taka Igarashi for forceMAJEURE Photo Studio