Fenjiu He Hoʻopaʻa ʻAwaʻawa by Zhang Zhipeng

Fenjiu He Hoʻopaʻa ʻAwaʻawa by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2020

Fenjiu He Hoʻopaʻa ʻAwaʻawa

by Zhang Zhipeng

Client: Fen Jiu Group

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #100408

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu He Hoʻopaʻa ʻAwaʻawa

He Fenjiu ka pūʻolo i hoʻolālā ʻia no kekahi ʻawaʻawa Kina. Hana ʻia ka ʻōmole me ke aniani, a uhi ʻia me kahi hopena kuni ʻikaika lau uliuli ʻike ʻia. He ʻawalu ʻaoʻao ke kino o ka ʻōmole, a ua hoʻolālā ʻia ka pōʻī e like me ka pua ʻapalika. Hana ʻia ke kumu hoʻohālike ma luna o ka ʻōmole i ʻehā papa e hoʻomanaʻo ai i nā ʻale. Hoʻohana ʻia ke kala keleawe (bronzing) ma ka ʻōmole, a hana ʻia ka pahu waho me ka pepa kūikawā ʻeleʻele me ke kala keleawe kekahi. Hoʻopiha ka ʻōmole i 500 ml a kū kiʻekiʻe i 25.5 kenimika. Hoʻohui ka hoʻolālā ʻana i nā kumu hoʻohālike pua puka wela kahiko me kahi ʻano hou e hōʻike aku ai i ka moʻomeheu Kina i nā mea kūʻai ʻōpio.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Fenjiu He Hoʻopaʻa ʻAwaʻawa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Fenjiu He Hoʻopaʻa ʻAwaʻawa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Fenjiu He Hoʻopaʻa ʻAwaʻawa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Tags: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Production Technology: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Design Challenge: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Research: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspiration: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Project Duration: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Operation Flow: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Team Members: Design director: Zhang Zhipeng
Image Credits: Zhang Zhipeng