Mtn Dew AMP Game Fuel Launch ʻO ka Pahu Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2020
Mtn Dew AMP Game Fuel Launch ʻO ka Pahu Mea Inu
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Kala Winner in ʻUhi Category
- 33,699
- Verified Award Winner
- Verify Award Status for #100575
The Design
About Mtn Dew AMP Game Fuel Launch ʻO ka Pahu Mea Inu
ʻO ka hoʻokumu ʻana o Mtn Dew AMP Game Fuel he hoʻolālā pahu mea inu a me ka ʻike hōʻailona no kahi mea inu hana mākaukau e inu ʻia i hana ʻia no nā mea pāʻani. Ua kūkulu ʻia ka ʻike ʻike no ke kūpono i ke kaiapuni pāʻani a me nā haʻuki e, me ka pale ʻana i nā ʻōlelo maʻamau. Ke kākoʻo nei kahi kahua kiʻi ikaika i nā huahana e hiki mai ana, nā pilina a me nā ʻike o nā mea kūʻai. Ua hoʻomohala ʻia kahi pūʻulu piha o nā waiwai hoʻokumu, e uhi ana i ka ʻike hōʻailona, ka huahana a me ka ʻike o ka mea kūʻai. Ke manaʻo nei ka hoʻolālā e hōʻike i ka mea inu ma kahi ʻano ʻoiaʻiʻo i nā ʻōpio haʻuki e a me nā mea pāʻani.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Mtn Dew AMP Game Fuel Launch ʻO ka Pahu Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mtn Dew AMP Game Fuel Launch ʻO ka Pahu Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mtn Dew AMP Game Fuel Launch ʻO ka Pahu Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
