Game Fuel Team Optic Champions Can Ke Kini Inu by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Ke Kini Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2020

Game Fuel Team Optic Champions Can Ke Kini Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Hao Winner in ʻUhi Category

19,247

Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Ke Kini Inu

Ke Kini Inu Game Fuel Team Optic Champions he kini inu i hana ʻia no ka manawa kaupalena ʻia no ka poʻe pāʻani kamepiula. Ua hoʻololi ʻia ke kālai hoʻolālā pahu nui e hōʻike i ka hui Optic Gaming, nona nā lālā e ʻaʻahu ana i ke kapa keʻokeʻo i ka wā hoʻokūkū. ʻO ke keʻokeʻo ke kua o ke kini, me nā hoʻonani ʻōmaʻomaʻo. Hōʻike ʻia kekahi kiʻi hoʻolālā ponoʻī o kēlā me kēia lālā hui ma ke ʻano he kiʻi ʻoiaʻiʻo like ʻole. Hoʻopili pololei ʻia, me ka vārenihi paʻa lima a me kahi hoʻopau ʻekolu ana kiʻekiʻe e hōʻoni i ka ʻili holoʻokoʻa o ke kini. Hoʻohana ʻia kahi hoʻopau ʻīnika mole ma nā wahi i koho ʻia e hoʻomālamalama i nā waihoʻoluʻu metala.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Game Fuel Team Optic Champions Can Ke Kini Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Game Fuel Team Optic Champions Can Ke Kini Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Game Fuel Team Optic Champions Can Ke Kini Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release