ʻO Off the Eaten Path Ka Hoʻopili Meaʻai Māmā na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2020
Off the Eaten Path Ka Hoʻopili Meaʻai Māmā
na PepsiCo Design and Innovation
Mea Kūʻai: PepsiCo Design and Innovation
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #100582Ka Hoʻolālā
E Pili Ana iā Off the Eaten Path Ka Hoʻopili Meaʻai Māmā
He hoʻolālā hoʻopili ʻo Off the Eaten Path no kahi laina o nā meaʻai māmā kiʻekiʻe i hana ʻia mai nā mea kanu. Hoʻohui kēia mau meaʻai māmā i nā mea kanu maoli e like me ka chickpea, ka pī ʻeleʻele a me ka pī ma nā hui ʻano hou. Hāʻawi ka hoʻopili i ke ʻano ʻike maka lokahi i ka hōʻailona kālepa ma nā wahi hoʻohana a pau. ʻO ka pahuhopu o ka hoʻolālā, ʻo ia ke kōkua i ka hōʻailona kālepa e kū i waho ma loko o ka māhele meaʻai māmā ola kino i piha loa. Ua komo kekahi hui liʻiliʻi o nā mea kūʻai i ke kaʻina hana hoʻomohala a hāʻawi i ka manaʻo ma kēlā me kēia pae. Na ka manaʻo o nā mea kūʻai i alakaʻi i nā hoʻoholo hoʻolālā a kākoʻo i kahi ʻike hōʻailona kālepa kūpaʻa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Off the Eaten Path Ka Hoʻopili Meaʻai Māmā i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Off the Eaten Path Ka Hoʻopili Meaʻai Māmā he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Off the Eaten Path Ka Hoʻopili Meaʻai Māmā i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Hoʻoulu Manaʻo
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
