Lele i ka ʻike
2000 Meters ʻAno o ka Pahu Kīʻaha na Tiger Pan

ʻO 2000 Meters ʻAno o ka Pahu Kīʻaha na Tiger Pan he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KalaʻUhi· 2020

2000 Meters ʻAno o ka Pahu Kīʻaha

na Tiger Pan

Mea Kūʻai: 2000meters Tea(Yunnan) Co., Ltd.

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

30,052

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #100794

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā 2000 Meters ʻAno o ka Pahu Kīʻaha

He 2000 mika he hoʻolālā ʻōmole no kekahi hōʻailona kīʻaha ʻeleʻele mai Yunnan, Kina. Ua māhele ʻia ka pūʻulu i ʻekolu papa e pili ana i ka wahi hana, ka maikaʻi a me ka ʻono. Ke hoʻohana ʻia nei kekahi kinona ʻ ewalu-kihi ma ke ʻano he hōʻailona kaʻana like o ka pūʻulu holoʻokoʻa. Ua ʻōmole ʻia ka papa haʻahaʻa me ka pepa, ka mea i hoʻohana nui ʻia, ʻoiai ke hoʻohana nei ka papa waena a me ka papa kiʻekiʻe i nā kini metala. Ke piʻi aʻe nei kekahi mauna ʻulaʻula liʻiliʻi ma luna o ke kini e hōʻike ai e ulu ana ke kīʻaha ma ka lewa kiʻekiʻe. ʻO ka ʻeleʻele a me ka ʻulaʻula nā waihoʻoluʻu nui, me kahi keʻokeʻo iki a me nā kiʻi maʻalahi o ka lāʻau kahiko, ka pālaki a me ka pua kiele.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā 2000 Meters ʻAno o ka Pahu Kīʻaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 2000 Meters ʻAno o ka Pahu Kīʻaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā 2000 Meters ʻAno o ka Pahu Kīʻaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Nā Ana a me ka Hoʻopili
High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Nā Lepili
Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
ʻEnehana Hana
We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Pilikia Hoʻolālā
In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Noiʻi
When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Hoʻoulu Manaʻo
2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Ka Lōʻihi o ka Papahana
The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Kaʻina Hana
"High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Nā Lālā Hui
Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Nā Kuleana Kiʻi
Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie

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