Luhua Xiaomo Ka Hana Nui: Ka Pahu Waihona Aila Sesame na Tiger Pan

ʻO Luhua Xiaomo Ka Hana Nui: Ka Pahu Waihona Aila Sesame na Tiger Pan he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Luhua Xiaomo Ka Hana Nui: Ka Pahu Waihona Aila Sesame

na Tiger Pan

Mea Kūʻai: Shandong Luhua Group

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

19,721

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #100810

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Luhua Xiaomo Ka Hana Nui: Ka Pahu Waihona Aila Sesame

Kikokikona Puke: ʻO Luhua Xiaomo he pahu waihona i hoʻolālā ʻia no ka wili ʻana i ka aila sesame, he aila i hana lima ʻia a ho'opuka liʻiliʻi wale nō. ʻO ka ipu he ʻōmole aniani kūkalakala pololei, 50 mm ka ākea a 210 mm ke kiʻekiʻe. ʻO ka pepa hoʻopili e wili ana i 350 degere a puni ka ʻōmole, a ua hoʻonohonoho ʻia e like me kahi nūpepa kahiko, e hoʻomanaʻo ana i kahi manawa i wahī ʻia ai ka meaʻai i loko o ka nūpepa. Ua kau pololei ʻia nā huaʻōlelo, e like me ke ʻano o nā hōʻailona hale kūʻai Kina kahiko. ʻO ka wahi haiki i uhi ʻole ʻia e lilo ana i hōʻailona kaupaona i pahu ʻia, e hōʻike ana i ka nui o ka mea i loko.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Luhua Xiaomo Ka Hana Nui: Ka Pahu Waihona Aila Sesame i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Luhua Xiaomo Ka Hana Nui: Ka Pahu Waihona Aila Sesame he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Luhua Xiaomo Ka Hana Nui: Ka Pahu Waihona Aila Sesame i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Nā Ana a me ka Hoʻopili: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Nā Lepili: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
ʻEnehana Hana: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Pilikia Hoʻolālā: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Noiʻi: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Hoʻoulu Manaʻo: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Ka Lōʻihi o ka Papahana: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Kaʻina Hana: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Nā Lālā Hui: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie