Co Ba Coffee Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Kope na My Linh Mac

ʻO Co Ba Coffee Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Kope na My Linh Mac he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Co Ba Coffee Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Kope

na My Linh Mac

Mea Kūʻai: Mmac

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

16,691

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #100984

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Co Ba Coffee Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Kope

Kikokikona Puke: ʻO Co Ba Coffee kahi hoʻolālā hoʻopaʻa ʻāpana i hana ʻia no kahi hōʻailona kope Vietnamese. Hōʻike ke kaʻa hoʻopaʻa i ka kope hua moa, kahi mea inu kuʻuna mai Vietnam mai i ʻike liʻiliʻi ʻia ma nā ʻāina ʻē aʻe. Hoʻokumu ʻia ka hōʻailona ma luna o kahi kiʻi paʻa liʻiliʻi o ka mea nāna i hoʻokumu. Loaʻa ka inoa hōʻailona mai kahi huaʻōlelo Vietnamese no ke kaikuahine o ka makuahine a i ʻole ke kaikuahine o ka makua kāne, e hoʻomanaʻo ana i nā paʻa ʻohana a me ke ola kaiāulu. Ua lawe ʻia nā waihoʻoluʻu mai ka ʻāina mahiʻai kahi i ulu ai nā hua kope. Hoʻohana ʻia ka pepa hiki ke hana hou ʻia a me ka polyester no nā ʻeke a me nā mea kākau. Kūlana ʻia ke kaʻina hoʻolālā hou no ka poʻe inu kope e holo wikiwiki ana i ko lākou ola i kēlā me kēia lā.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Co Ba Coffee Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Kope i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Co Ba Coffee Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Kope he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Co Ba Coffee Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Kope i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Nā Ana a me ka Hoʻopili: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Nā Lepili: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
ʻEnehana Hana: Stationaries and product packaging with recyclable paper and polyester.
Pilikia Hoʻolālā: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Noiʻi: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Hoʻoulu Manaʻo: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Ka Lōʻihi o ka Papahana: October 2019- Jan 2020, Chicago, IL, USA
Kaʻina Hana: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Nā Palapala Kuleana: copyrights belong to My Linh Mac, 2020
Nā Lālā Hui: Graphic Design & Illustration by My Linh Mac