ʻO 2019 National Card Collection Day Deck Ka Pahu Hoʻokomo Pepa Pāʻani na Alexander Chin he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2020
2019 National Card Collection Day Deck Ka Pahu Hoʻokomo Pepa Pāʻani
Mea Kūʻai: Seasons Playing Cards
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #101023Ka Hoʻolālā
E Pili Ana iā 2019 National Card Collection Day Deck Ka Pahu Hoʻokomo Pepa Pāʻani
ʻO ka 2019 National Card Collection Day Deck he pahu hoʻokomo launa pū no nā pepa pāʻani. Ua hoʻohālikelike ʻia ke kākau ʻana i nā hale aliʻi o Moroko, me nā kālai intaglio e like me ka pōhaku kālai ʻia a me nā lau kālaiheahea. He hoʻāʻo i paʻi ʻia ma ka ʻaoʻao e kono ana i ka mea hoʻohana e wehe i ka puka pā. Ma ka hāpai ʻana i ka pio puka ma o ke ala puka kī e hōʻike ʻia ka māhele mua. He aniani ʻalo ʻelua i hana kūikawā ʻia me ka pouli o 30 pākēneka e hūnā ana i kekahi lumi e ʻike ʻia ke hoʻomālamalama ʻia ka loko. Ma ka hōʻike hope e ʻike ʻia ai kahi ala hele mālamalama e pili hou ana. Ua uhi ʻia nā pepa me ka hopena kīleka hinuhinu i hoʻokiʻekiʻe ʻia.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā 2019 National Card Collection Day Deck Ka Pahu Hoʻokomo Pepa Pāʻani i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 2019 National Card Collection Day Deck Ka Pahu Hoʻokomo Pepa Pāʻani he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā 2019 National Card Collection Day Deck Ka Pahu Hoʻokomo Pepa Pāʻani i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Nā Ana a me ka Hoʻopili
- Width 68mm x Depth 22mm x Height 90mm
- Nā Lepili
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- ʻEnehana Hana
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Pilikia Hoʻolālā
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Noiʻi
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Hoʻoulu Manaʻo
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Ka Lōʻihi o ka Papahana
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Kaʻina Hana
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Nā Palapala Kuleana
- .
- Nā Lālā Hui
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Nā Kuleana Kiʻi
- Photography: Bryan Aellen
Kākoʻo ʻIa
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