Hopapops Ka Meaʻai Meaʻai Maikaʻi by Angela Spindler

Hopapops Ka Meaʻai Meaʻai Maikaʻi by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2020

Hopapops Ka Meaʻai Meaʻai Maikaʻi

by Angela Spindler

Client: Depot Creative

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #101038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hopapops Ka Meaʻai Meaʻai Maikaʻi

Nā hana papahana: Ka inoa ʻana, ka hana ʻana i ka brand a me ka hoʻolālā ʻana no nā hua lilia wai popped, i manaʻo ʻia i nā mea kūʻai mai US. ʻO ka luʻi ʻo ia ka hopu ʻana i kahi mākeke ʻaʻole i lohe pono i ka mea nui, ʻo ka hua lilia wai. ʻO ka hoʻonā, e nānā i ka hoʻōho o ka papa, ka hierarchy ʻike maʻalahi a me nā kiʻi hoʻohui kaulana. ʻO ke kiʻi, ka mea i hana i ka mua a me ke kua o ka ʻeke, hoʻihoʻi i ka home i ka huahana a me nā ʻano ʻono. ʻO ke ʻano like ʻole o ka hōʻailona hōʻailona hōʻailona Hopapops e hoʻohui i kahi pōʻino i nā ʻeke, e hoʻomaikaʻi ana i ka leo leʻaleʻa i hana ʻia no ka brand.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Hopapops Ka Meaʻai Meaʻai Maikaʻi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Hopapops Ka Meaʻai Meaʻai Maikaʻi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Hopapops Ka Meaʻai Meaʻai Maikaʻi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova