Ugly Monster Ka Hana Nui: Ka Puolo Popsicle na JBBC Branding Consultancy

ʻO Ugly Monster Ka Hana Nui: Ka Puolo Popsicle na JBBC Branding Consultancy he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Ugly Monster Ka Hana Nui: Ka Puolo Popsicle

na JBBC Branding Consultancy

Mea Kūʻai: JBBC Branding Consultancy

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #101073

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Ugly Monster Ka Hana Nui: Ka Puolo Popsicle

Kikokikona Puke: ʻO Ugly Monster he puolo no kahi huahana popsicle i hana ʻia ma Taiwan. Hōʻike ke kālai ʻana i kahi hoahana ʻōmaʻomaʻo me ka ʻili ʻāʻā, i hoʻoulu ʻia e ka kuawa, he hua i ulu ʻia ma ke kūlanakauhale ʻo Yanchao. Hāʻawi ka ʻōmaʻomaʻo ʻōweuweu i ke ʻano maikaʻi a hoʻoulu i ke kaʻiike. He kaupaona kūlike ʻole ko ke kino a me nā wāwae, a ʻaʻohe lima o ke kaʻiike, no laila, hoʻomāhie ke ʻano o ka helehelena. Ua ana ka puolo he 70 mm ka laulā, 195 mm ka lōʻihi, a me 20 mm ke kiʻekiʻe. ʻO ka pahuhopu, ʻo ia ka hoʻolaha ʻana i ka huahana a me ka hoʻomaopopo ʻana i ke kūlanakauhale liʻiliʻi a me kāna poʻe mahiʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Ugly Monster Ka Hana Nui: Ka Puolo Popsicle i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ugly Monster Ka Hana Nui: Ka Puolo Popsicle he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Ugly Monster Ka Hana Nui: Ka Puolo Popsicle i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Nā Ana a me ka Hoʻopili: Width 70mm x Length 195mm x Height 20mm
Nā Lepili: Guava, Farmers, Popsicle, Food, Ugly Monster
ʻEnehana Hana: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Hoʻoulu Manaʻo: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Ka Lōʻihi o ka Papahana: The project started in June 2019 and finished in December 2019 in Taiwan.
Kaʻina Hana: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Nā Palapala Kuleana: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Nā Lālā Hui: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Nā Kuleana Kiʻi: Jblossom Branding Consultancy Co., Ltd.