Adore Repackaging Hana Nui: Ka Hoʻopaʻa ʻĪlina no nā Peni Wahine na Etereo Pte Ltd

ʻO Adore Repackaging Hana Nui: Ka Hoʻopaʻa ʻĪlina no nā Peni Wahine na Etereo Pte Ltd he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Adore Repackaging Hana Nui: Ka Hoʻopaʻa ʻĪlina no nā Peni Wahine

na Etereo Pte Ltd

Mea Kūʻai: Etereo Pte Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

13,702

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #101113

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Adore Repackaging Hana Nui: Ka Hoʻopaʻa ʻĪlina no nā Peni Wahine

Kikokikona Puke: ʻO Adore kahi hoʻolālā ʻīlina no nā peni wahine. Hoʻohana ka ʻīlina i kahi kikokikona kākau lima ma ke ʻano he mea nui o ka hoʻolālā e hoʻokumu ai i kahi ʻano ʻōpio a olakino. He maʻalahi ka hoʻonohonoho a kau ʻia ma luna o kahi kua maʻamau, no laila e huki ʻia ka manaʻo i ke kumuhana o ke olakino wahine. Hana ʻia kēlā me kēia ʻeke me ka pale ʻaluminuma i pani piha ʻia me kahi paʻa hou hiki ke wehe hou ʻia, e ʻae ana i nā mea hoʻohana e lawe i ka mea i pono a laila pani hou i ka ʻeke i mea e pale ai i nā peni mai nā moʻo maʻi a me nā huakai ʻino. Hana ʻia ʻekolu nui, no ka pena wāwae paʻa, a me ka hoʻohana ʻana i ke ao a me ka pō.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Adore Repackaging Hana Nui: Ka Hoʻopaʻa ʻĪlina no nā Peni Wahine i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Adore Repackaging Hana Nui: Ka Hoʻopaʻa ʻĪlina no nā Peni Wahine he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Adore Repackaging Hana Nui: Ka Hoʻopaʻa ʻĪlina no nā Peni Wahine i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Nā Ana a me ka Hoʻopili: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Nā Lepili: Sanitary Pads, Repackaging, Rebranding, Females
ʻEnehana Hana: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Pilikia Hoʻolālā: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Noiʻi: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Hoʻoulu Manaʻo: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Ka Lōʻihi o ka Papahana: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Kaʻina Hana: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Nā Lālā Hui: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng