Jianlibao Wepop Hana Nui: Wahī Mea Inu by Tiger Pan

Jianlibao Wepop Hana Nui: Wahī Mea Inu by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2020

Jianlibao Wepop Hana Nui: Wahī Mea Inu

by Tiger Pan

Client: Jianlibao

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Jianlibao Wepop Hana Nui: Wahī Mea Inu

Kikokikona: He wahī ʻo Wepop i hoʻolālā ʻia no ka wai ʻōpuʻu hua momona ʻole. He kino maʻalahi ko ka ʻōmole PET e piʻi ana ka haiki i luna. Hāʻawi ke ʻiliki paheʻe silika i ka ʻili i ka paʻa kūpaʻa a me ka ʻano palupalu. Hoʻohana ka ʻano hua palapala i ka hopena pika, a māhele ʻia kēlā me kēia hua i mau kaha kaʻawale e hana ana ma ke ʻano he mau pōhaku kūkulu. Kaha kiʻi ʻia nā hua ma ke ʻano kiʻi pop, me nā kala ʻokoʻa o ka maʻemaʻe kiʻekiʻe e hōʻailona ana i nā ʻono ʻehā. Manaʻo ka wahī e hōʻike i kahi mea inu olakino i nā mea kūʻai ʻōpio.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Jianlibao Wepop Hana Nui: Wahī Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jianlibao Wepop Hana Nui: Wahī Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Jianlibao Wepop Hana Nui: Wahī Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensions & Packaging: Diameter 67.5mm
Height 213mm
Tags: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Production Technology: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Research: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiration: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Operation Flow: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie