Kuniichi Ke Kīʻeke Kīʻai by Katsunari Shishido

Kuniichi Ke Kīʻeke Kīʻai by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2020

Kuniichi Ke Kīʻeke Kīʻai

by Katsunari Shishido

Client: Cocodoru

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Kuniichi Ke Kīʻeke Kīʻai

ʻAʻole maikaʻi loa ka mālama ʻia o ka meaʻai ma Iapani i ko Tsukudani ma ka honua. ʻO kahi kīʻaha i hana ʻia i ka pā i hana ʻia me ka wai me nā mea ʻono. Hoʻokomo ʻia ka pākuhi hou i ʻehā mau hōʻailona i hoʻolālā ʻia e hoʻokala hou i nā ʻano kuʻuna Kepani a hōʻike i nā ʻano o nā mea kanu. Hoʻonohonoho ʻia ka hōʻailona hou me ka manaʻolana e hoʻomau i ka moʻomeheu no nā makahiki 100 e hiki mai ana.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Kuniichi Ke Kīʻeke Kīʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kuniichi Ke Kīʻeke Kīʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Kuniichi Ke Kīʻeke Kīʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.