Winter Navel ʻōpala by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2020

Winter Navel ʻōpala

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel ʻōpala

Hoʻolālā ka hoʻolālā ʻana i ka ʻula, i kapa ʻia i ka hoʻoilo ka hoʻoilo, ua hua ʻia mai kahi mahiʻai a organik. Hoʻokomo ʻia ka pākauka i ʻelua ʻāpana nui o nā pahu pepa, ʻike kāleka, envelope no ka peel ʻoni. Hiki ke kiʻi ʻia i ka hoʻoilo ma ka hoʻoilo o nā wā he he. ka ulana o ka hoʻolālā e hōʻike ai i ke ʻano o ka hana elongated maʻamau ulu a me nā ʻano ʻano ʻona like ʻole o ka lānani kala i loko o ʻehā mau manawa ma ka mōʻī. Ua hele mai ka hoʻolālā hoʻolālā me kahi kiʻi e kiʻi ʻia ana e ka moʻolelo o ke kākā a me ka beanstalk. Hoʻomaopopo i ka manaʻo o ka launa ʻokoʻa ma waena o ke ʻano a me ke kanaka.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Winter Navel ʻōpala i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Winter Navel ʻōpala he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Winter Navel ʻōpala i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu