ʻO Tucher AEcht Nuernberger Kellerbier ʻo Ka ʻōpala Pia Bavarian na Bloom GmbH Nuernberg he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2020
Tucher AEcht Nuernberger Kellerbier ʻo Ka ʻōpala Pia Bavarian
Mea Kūʻai: Bloom GmbH Nürnberg
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #102378Ka Hoʻolālā
E Pili Ana iā Tucher AEcht Nuernberger Kellerbier ʻo Ka ʻōpala Pia Bavarian
I nā wā medieval, hoʻokuʻu nā mea hana hale i kā lākou pia i nā makahiki he 600 a ʻoi aku ma lalo o ka hale aliʻi Nuremberg. Ke hoʻohanohano nei i kēia mōʻaukala, ʻo ke ʻākai o ka "AEcht Nuernberger Kellerbier" e nānā pono ana i ka wā kahiko. Hōʻike ka lepili pia i kahi kiʻi lima o ka hale kākela e noho ana ma luna o nā pōhaku a me ka pahu lāʻau i loko o ke keʻena, i kūkulu ʻia e nā kinona hua waina. ʻO ka lepili hōʻailona me ka inoa o ka hui ʻo "St. Mauritius" a me ka cork kalaunu kala-kala e hōʻike i ka hana lima a me ka hilinaʻi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Tucher AEcht Nuernberger Kellerbier ʻo Ka ʻōpala Pia Bavarian i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tucher AEcht Nuernberger Kellerbier ʻo Ka ʻōpala Pia Bavarian he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Tucher AEcht Nuernberger Kellerbier ʻo Ka ʻōpala Pia Bavarian i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Nā Ana a me ka Hoʻopili
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Nā Lepili
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Pilikia Hoʻolālā
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Hoʻoulu Manaʻo
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Nā Palapala Kuleana
- Tucher Bräu GmbH und Co. KG
- Nā Lālā Hui
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Nā Kuleana Kiʻi
- Bloom GmbH Nürnberg
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