Sierra Cantabria Lepili Waina by Estudio Maba

Sierra Cantabria Lepili Waina by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2020

Sierra Cantabria Lepili Waina

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Kala Winner in ʻUhi Category

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Colors

The Design

About Sierra Cantabria Lepili Waina

ʻO Sierra Cantabria he hoʻolālā lepili no kekahi ʻohana waina i hana ʻia e kekahi hale hana waina Sepania kuʻuna. He ākea ka laʻana, no laila, hoʻokaʻana like nā lepili i hoʻokahi ʻōlelo ʻike maka aʻo mālama ana i nā ʻokoʻa maʻalahi ma waena o nā ʻōmole. Hoʻohui ʻia nā hōʻailona heraldika i hoʻohana ʻia e ka ʻohana no nā makahiki he 150 me kahi kaʻina moʻo maopopo o nā mea kikokikona. Hana ka ʻōnaehana i nā hui lepili he 53 no nā ʻōmole Bordeaux a me Burgundy. Paʻi ʻia kēlā me kēia lepili ma ka pepa pulupulu me ke kiʻekiʻe kiʻekiʻe, ke kāpala a me nā hahau varnish. ʻO ka manaʻo he laʻana kahiko a hōʻike maka me kahi kiʻi hōʻailona kūpaʻa.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Sierra Cantabria Lepili Waina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sierra Cantabria Lepili Waina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Sierra Cantabria Lepili Waina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba