Have Fun Duck Gift Box Nā Meaʻai Kīʻaha by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2020
Have Fun Duck Gift Box Nā Meaʻai Kīʻaha
Client: Zhou Hei Ya International Holdings Company Limited
A' Design Award Kala Winner in ʻUhi Category
- 48,694
- Verified Award Winner
- Verify Award Status for #103180
The Design
About Have Fun Duck Gift Box Nā Meaʻai Kīʻaha
ʻO ka pahu makana "Have Fun Duck" kahi pahu makana kūikawā no ka ʻōpio. Hoʻokumu ʻia e nā mea pāʻani like ʻole pixel, nā pāʻani a me nā kiʻiʻoniʻoni, hoʻolālā ka hoʻolālā i kahi "kūlanakauhale kai" no nā poʻe'ōpio me nā kiʻi hoihoi a me nā kikoʻī. E hoʻohui pū ʻia ke kiʻi IP i nā alanui o ke kūlanakauhale a makemake nā poʻe ʻōpio i nā haʻuki, ʻakena, hip-hop a me nā hana ʻoluʻolu ʻē aʻe. Loaʻa i nā pāʻani haʻuki leʻaleʻa e leʻaleʻa ana i ka meaʻai, hōʻike i kahi ʻōpio, hauʻoli a ʻoluʻolu hoʻi.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Have Fun Duck Gift Box Nā Meaʻai Kīʻaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Have Fun Duck Gift Box Nā Meaʻai Kīʻaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Have Fun Duck Gift Box Nā Meaʻai Kīʻaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- Dimensions & Packaging
- Length220mm, width210mm, height220mm
- Tags
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- Production Technology
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- Design Challenge
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- Research
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- Inspiration
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- Project Duration
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- Operation Flow
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- Team Members
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
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