New Vision Ka Hana Nui: Ka Hōʻeha Mea Kaulua Wai Hua na Ye Wang and Wei Chen

ʻO New Vision Ka Hana Nui: Ka Hōʻeha Mea Kaulua Wai Hua na Ye Wang and Wei Chen he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2020

New Vision Ka Hana Nui: Ka Hōʻeha Mea Kaulua Wai Hua

na Ye Wang and Wei Chen

Mea Kūʻai: Nanpai Farm

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

8,947

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #103664

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā New Vision Ka Hana Nui: Ka Hōʻeha Mea Kaulua Wai Hua

Kikokikona Puke: ʻO New Vision kahi ʻano hōʻeha mea kaulua wai hua i hoʻolālāʻia no kekahi mahiʻai hua. Loaʻa i kēlā me kēia ʻōmole kahi kiʻi hua ʻokoʻa i hana ʻia me ka polokalamu hoʻolālā a hoʻopuka ʻia ma o kahi hana paʻi laser. Hoʻohuli nā kiʻi i ka meaʻai waiwai o ka wai hua i mau ʻano kiʻi maʻalahi e maʻa koke ai ka manaʻo. Ua manaʻo ʻia kēia ʻano e kū kaʻawale mai nā hōʻeha wai hua maʻamau o ka hale kūʻai meaʻai, i hiki i ka poʻe kūʻai e ʻike koke a hoʻomaopopo i kēlā me kēia ʻano like ʻole. He 220 milimika ke kiʻekiʻe a 64 milimika ka ākea o kēlā me kēia ʻōmole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā New Vision Ka Hana Nui: Ka Hōʻeha Mea Kaulua Wai Hua i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā New Vision Ka Hana Nui: Ka Hōʻeha Mea Kaulua Wai Hua he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā New Vision Ka Hana Nui: Ka Hōʻeha Mea Kaulua Wai Hua no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Nā Ana a me ka Hoʻopili: Bottle height: 220mm
Bottle diameter 64 mm
Nā Lepili: Juice, packaging design
ʻEnehana Hana: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Pilikia Hoʻolālā: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Noiʻi: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Hoʻoulu Manaʻo: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Ka Lōʻihi o ka Papahana: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Kaʻina Hana: Direct display, no more operation instructions required.
Nā Lālā Hui: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Nā Kuleana Kiʻi: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd