Taiwan Small Town Ramble Primary Function: Ho'olaha Huaka'i Mākā'ika'i na Meng Chih Chiang

ʻO Taiwan Small Town Ramble Primary Function: Ho'olaha Huaka'i Mākā'ika'i na Meng Chih Chiang he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

KalaHoʻolaha· 2020

Taiwan Small Town Ramble Primary Function: Ho'olaha Huaka'i Mākā'ika'i

na Meng Chih Chiang

Mea Kūʻai: Taiwan Tourism Bureau, Singapore Office

Mea Lanakila A' Design Award Kala ma ka Māhele Hoʻolaha

33,205

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #103746

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Taiwan Small Town Ramble Primary Function: Ho'olaha Huaka'i Mākā'ika'i

Book Text: 'O Taiwan Small Town Ramble he hana ho'olaha huaka'i mākā'ika'i i hana 'ia no ka ho'olaha 'ana i nā kūlanakauhale li'ili'i o Taiwan. Ke ho'ohana nei ka hana ho'olaha i nā ka'a 'ōhua ma Singapore e kau ana i kekahi ho'onohonoho 'ekolu-ana o kekahi hale kuluma o Taiwan. Kau 'ia kekahi kapua'i hale huelo-manu, he 'ano hana kūkulu hale kūloko, ma luna o kēlā me kēia ka'a 'ōhua. Uhi 'ia ka hapalua lalo me nā 'āpana kelamika i kāhiko 'ia me nā ki'i pua. He mau ki'i kaulana kēia mau mea 'elua o nā kūlanakauhale kuluma o Taiwan. Ho'opau 'ia ka ho'onohonoho e kekahi pūnana manu i kālai 'ia, i 'ike 'ia ma ke 'ano he hō'ailona o ka waiwai a me ka pōmaika'i no ka manawa lō'ihi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Taiwan Small Town Ramble Primary Function: Ho'olaha Huaka'i Mākā'ika'i i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Taiwan Small Town Ramble Primary Function: Ho'olaha Huaka'i Mākā'ika'i he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Taiwan Small Town Ramble Primary Function: Ho'olaha Huaka'i Mākā'ika'i e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Nā Ana a me ka Hoʻopili: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Nā Lepili: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
ʻEnehana Hana: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Pilikia Hoʻolālā: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Noiʻi: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Hoʻoulu Manaʻo: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Ka Lōʻihi o ka Papahana: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Kaʻina Hana: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Nā Lālā Hui: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Nā Kuleana Kiʻi: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng