Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai by Estudio Maba

Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2020

Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai

by Estudio Maba

Client: Plaza del Sol

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai

Kikokikona Puke: ʻO Plaza del Sol he hoʻolālā hōʻeha no nā ʻeke ʻaihue palaha. Hoʻokumu ʻia nā kiʻi ma luna o nā hōʻailona lāhui a me nā mea hoʻomanaʻo i loaʻa ma nā kūlanakauhale mākaʻikaʻi Paniolo, a hōʻike ʻia kēia mau hoʻohālikelike ma ke ʻano hou me ka hoʻohenehene. Hōʻike kēlā me kēia ʻeke kahe i kekahi moʻolelo pōkole i kūkulu ʻia mai nā mea hoʻomanaʻo, me ka manaʻo e hoʻohenehene i ke kanaka kūʻai. Hana ʻia nā kiʻi ma o ke paʻi kiʻi ola pio i hoʻonohonoho ʻia ma kahi hoʻokumu, a hana ʻia nā ʻeke ma o ke paʻi flexographic. He 195 a 320 mīlimika ke ana o kēlā me kēia ʻeke.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba