Pimoji ʻoi Aku Ka Paila Piliona Intuitive by Jong Hun Choi

Pimoji ʻoi Aku Ka Paila Piliona Intuitive by Jong Hun Choi is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Manaʻo a me Hoʻolālā Kuhi Competition Category.

HaoManaʻo· 2020

Pimoji ʻoi Aku Ka Paila Piliona Intuitive

by Jong Hun Choi

Client: Hyupsung University

A' Design Award Hao Winner in Manaʻo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pimoji ʻoi Aku Ka Paila Piliona Intuitive

Hoʻomaʻamaʻa ka poʻe kahiko i nā maʻi maʻi he nui a lawe lākou i nā lāʻau he nui. Eia naʻe, ʻo ka hapa nui o nā poʻe ʻelemakule e lawe pinepine i nā lāʻau lapaʻau i kūpono ʻole i nā hōʻailona no ka ʻike maka ʻole a me ka hoʻomanaʻo ʻole. Ma kekahi ʻaoʻao, ʻo ka hapa nui o nā penikala maʻamau he ʻano like a paʻakikī hoʻi ke hoʻokaʻawale. Hoʻohālike ʻia ka Pimoji e like me ka ʻili, no laila e maʻalahi ka ʻike i nā mea maʻi a ʻole ke ʻano o ka lāʻau lapaʻau e hiki ke kōkua. ʻAʻole e kōkua kēia mau Pimoji i nā ʻelemakule wale nō, akā ka poʻe makapō i loaʻa i ka makapō a ʻaʻole hiki ke hoʻokaʻawale i nā lāʻau lapaʻau.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Pimoji ʻoi Aku Ka Paila Piliona Intuitive i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Pimoji ʻoi Aku Ka Paila Piliona Intuitive he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Pimoji ʻoi Aku Ka Paila Piliona Intuitive no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pimoji is a new type of pill that is inspired by human organs and changed the shape of the pill to make it more intuitive. Older people suffer from many chronic diseases and are taking as many medicines. However, most elderly people often take medicines that do not fit the symptoms because of poor eyesight and poor memory. On the other hand, most conventional pills are similar and difficult to distinguish. Pimoji is shaped like an organ, so it's easy to see what organs or symptoms the drug can help. These Pimoji will help not only the elderly, but also the blind who suffer from blindness and are unable to distinguish drugs.
Dimensions & Packaging: The size of the largest pill(for example heart shape) size is 12mm x 12mm from to smallest one(for example brain shape) is 10mm x 10mm
Tags: Pill, Drug, Medicine, Universal Design, The Blind, Senior, Older people, Concept Design, Idea Design
Production Technology: The material used in tablets was used as much and as possible to keep them as round as possible to make them easier to swallow.
Design Challenge: It was the biggest challenge to find a symbol that everyone could abstract.
Research: There are many elderly people who suffer from many chronic diseases not only in my country but all over the world. In Korea, studies have shown that these elderly people are taking numerous drugs and are not taking them in the right way. If can't fix taking a lot of medicine, i want them to take it properly. The most fundamental problem was that the generic forms of drugs looked similar, and I decided to focus on the form of drugs, the nature of them. As a result, not only the elderly, but everyone was basically bent on finding abstract symbols and came across it as a human organ.
Inspiration: First, I got a hint by focusing on the poor eyesight of the elderly and the blind. So they could easily distinguish drugs and think about how to take them correctly, so that they could focus on the essence of the pill itself and produce an intuitive form. The result was to use the shape of the organ.
Project Duration: The project started in September 2019 in Suwon, and finished in December 2019 in Hwasung, and was exhibited in Hypsung University Galley in December
Operation Flow: It is designed to make the shape of the organ more intuitive, easy to understand, and even touch it to feel it. Therefore, blind people will be able to use it easily.
Image Credits: All photo credits to Jong hun Choi