ʻO The Book That Grew Puke Alakaʻi ʻAi Mauʻu na Fabiano Dalmacio he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Manaʻo a me Hoʻolālā Kuhi.
KalaManaʻo· 2021
The Book That Grew Puke Alakaʻi ʻAi Mauʻu
Mea Kūʻai: Rothco, part of Accenture Interactive
Mea Lanakila A' Design Award Kala ma ka Māhele Manaʻo
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #122997Ka Hoʻolālā
E Pili Ana iā The Book That Grew Puke Alakaʻi ʻAi Mauʻu
ʻO The Book That Grew he alakaʻi ʻai mauʻu i hana ʻia no ka poʻe mahiʻai ma ʻIlelani. Hōʻike ka puke i 10 haʻawina a me 10 mau ʻōlelo aʻo pono e kōkua ana i ka hoʻomaikaʻi ʻana i ka mālama ʻāina hoʻomau ma nā mahiʻai. Ua hana ʻia kēlā me kēia ʻaoʻao, kēlā me kēia huaʻōlelo a me kēlā me kēia kiʻikuhi e nā aʻa mauʻu maoli i ko lākou ulu ʻana. Ua alakaʻi ʻia nā aʻa i loko o kekahi mau pule ma ke kālele ʻana o ka mahi ʻana a me ka hana noʻeau mālama, no laila ua hoʻopau ʻia ke kaʻina hana paʻi e ke ʻano maoli. Wehewehe ʻia nā kaʻina hana mahiʻai paʻakikī ma o kekahi pūʻulu hōʻailona i hana kūikawā ʻia, a hiki i ka mea heluhelu ke nānā i ke kī hōʻailona i ka wā heluhelu ma o kekahi ʻaoʻao ʻōwili. Ke pani ʻia, aʻo ka puke he 29.7 ma 42 kenimika ka nui.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā The Book That Grew Puke Alakaʻi ʻAi Mauʻu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Book That Grew Puke Alakaʻi ʻAi Mauʻu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā The Book That Grew Puke Alakaʻi ʻAi Mauʻu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Nā Ana a me ka Hoʻopili
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Nā Lepili
- book, design, Ireland, grass, farming, bank, idea
- ʻEnehana Hana
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Pilikia Hoʻolālā
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Noiʻi
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Hoʻoulu Manaʻo
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Ka Lōʻihi o ka Papahana
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Kaʻina Hana
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Nā Lālā Hui
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Nā Kuleana Kiʻi
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Kākoʻo ʻIa
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