Full Moon Hōʻike Pāpaho Pūnaewele Kaiaulu by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.
KalaHoʻolaha· 2021
Full Moon Hōʻike Pāpaho Pūnaewele Kaiaulu
Client: Rothco, part of Accenture Interactive
A' Design Award Kala Winner in Hoʻolaha Category
Verified Award Winner
Verify Award Status for #122999The Design
About Full Moon Hōʻike Pāpaho Pūnaewele Kaiaulu
ʻO Full Moon he hōʻike pāpaho pūnaewele kaiaulu i hana ʻia no Guinness. Ua paʻi ʻia ka kiʻi ma nā mele a me nā moʻolelo o Facebook a me Instagram i ka pō o ka Halloween i ka makahiki 2020, i ka wā i ʻike ʻia ai kekahi mahina uliuli kakaʻikahi a puni ka honua. Ua hana ʻia ka kiʻi ma o ka hoʻoponopono a me ka hoʻololi kiʻi ma Adobe Photoshop. Ua hui pū ʻia nā kiʻi mahina kiʻekiʻe ka hoʻonā, nā kiʻi hōʻailona, a me nā ʻano pia ma nā papa e hana ai i hoʻokahi kiʻi. ʻO ka manaʻo, ʻo ia ke komo pū ʻana i kekahi kūkākūkā honua me kahi pilina maʻalahi ma waena o ka mahina a me kahi kīʻaha pia.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Full Moon Hōʻike Pāpaho Pūnaewele Kaiaulu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Full Moon Hōʻike Pāpaho Pūnaewele Kaiaulu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Full Moon Hōʻike Pāpaho Pūnaewele Kaiaulu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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