Vitartissimi Natural Fragrance Hana Nui: Ka Hōʻeha Kandila by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.
HaoʻUhi· 2020
Vitartissimi Natural Fragrance Hana Nui: Ka Hōʻeha Kandila
by Suzhou SoFeng Culture Media Co., Ltd.
Client: Vitartissimi
A' Design Award Hao Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #104584The Design
About Vitartissimi Natural Fragrance Hana Nui: Ka Hōʻeha Kandila
Kikokikona Puke: ʻO Vitartissimi Natural Fragrance kahi hōʻeha i hana ʻia no kahi laina o nā kandila ʻaila mānoa kūlohelohe. Hoʻohui ka hoʻolālā i kahi pahu keʻokeʻo a me kahi kāʻei ʻōpū. ʻAʻohe paʻi kikokikona ma ka pahu, he logo a me kahi ʻōlelo hoʻolaha wale nō i hoʻopunia ʻia, ʻoiai ua kau ʻia nā ʻike huahana āpau ma ke kāʻei ʻōpū. ʻO ka ʻili keʻokeʻo maʻalahi e hiki ai i ka pahu ke hoʻohana hou ʻia no ka mālama ʻana ma ka hale, kahi e hōʻemi ai i ka ʻōpala. Ua hōʻoia ʻia ka pepa a hoʻopau ʻia me kahi kaʻina hoʻopaʻi wela. He 82 a me 82 a me 100 mila ka nui o ke kiʻi hexahedron a mālama ia i ka ākea i ka wā lawe ʻana.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Vitartissimi Natural Fragrance Hana Nui: Ka Hōʻeha Kandila i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Vitartissimi Natural Fragrance Hana Nui: Ka Hōʻeha Kandila he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Vitartissimi Natural Fragrance Hana Nui: Ka Hōʻeha Kandila no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching. - Dimensions & Packaging
- Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process - Tags
- Package, Aromatherapy, Candle, Nature, Life
- Production Technology
- A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
- Design Challenge
- The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
- Research
- The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
- Inspiration
- VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
- Project Duration
- The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
- Team Members
- Lu Jiayi, Art Director
Sha Feng, Creative Director - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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