Keleawe ʻUhi · 2020
Enkindle Pahu Kokoleka
by Ion Avram
- A' Design Award Keleawe 2020 in ʻUhi
- CLIENT: Ion Avram
- Estimated Number of Design Views: 15,383
- Verification code 609B144F53 · Verify this award
Colors
About Enkindle Pahu Kokoleka
He pahu kokoleka ʻo Enkindle i hoʻolālāʻia no nā papa liʻiliʻi kokoleka ʻeleʻele i ʻelua ʻono, ʻo ka chili a me ka lemi me ka pepa. Hoʻohui ke ʻano hoʻolālā i ʻelua pahu, kahi e lawelawe ai ma ke ʻano he mau uhi no kekahi kāleka kūlepe. Ke wehewehe ʻia, hōʻike ke kāleka i kekahi moʻolelo kiʻi ma nā ʻokiʻoki ʻekolu-ana. ʻIke ʻia nā ʻokiʻoki ma ka ʻaoʻao loko i nā papa liʻiliʻi, i hoʻokalaʻia e like me kahi lua pele no ke ʻono chili a me kahi waiwai poloka gula no ke ʻono lemi a me ka pepa. Hoʻomanaʻo kēia hoʻohālikelike i ka wā kahiko, i ka manawa i kaulike ai ka waiwai o nā mea ʻala me ke gula. Hana ʻia ka pahu me ka pepa paʻa a hiki ke mālama ʻia ma hope o ka ʻai ʻana i ke kokoleka.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Enkindle Pahu Kokoleka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Enkindle Pahu Kokoleka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Enkindle Pahu Kokoleka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
- Dimensions & Packaging
- 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
- Tags
- enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
- Production Technology
- The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
- Design Challenge
- The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
- Research
- We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
- Inspiration
- The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
- Project Duration
- The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
- Operation Flow
- The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
- Image Credits
- Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
