Pride Shrike Hoʻolālā Kiʻi Kiaʻāina na Meng Chih Chiang

ʻO Pride Shrike Hoʻolālā Kiʻi Kiaʻāina na Meng Chih Chiang he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

KeleaweHoʻolaha· 2021

Pride Shrike Hoʻolālā Kiʻi Kiaʻāina

na Meng Chih Chiang

Mea Kūʻai: Pingtung County Government

Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha

15,498

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #106074

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Pride Shrike Hoʻolālā Kiʻi Kiaʻāina

ʻO Pride Shrike he kiʻi kiaʻāina i hoʻolālāʻia no kahi hanana haʻuki kula kiʻekiʻe aupuni i mālamaʻia ma Pingtung, Taiwan. Hoʻokumuʻia ke kiʻi kiaʻāina ma luna o ka manu shrike ʻeleʻele, ka manu kūhelu o ka Moku ʻo Pingtung, i koho ʻia ma kahi o nā kiʻi keko i pili lōʻihi i ke kūlanakauhale. Ua kūkākūkā ʻia me nā mea ʻike manu i mea e hōʻike pololei ʻia ai ka pale maka ʻeleʻele, ke kino luna ʻulaʻula, a me ka huelo welelau keʻokeʻo. Ua kaha ʻia ke kiʻi kiaʻāina ma ke ʻano kiʻi paʻi a me ke ʻano ʻekolu ʻāpana, a ua hoʻololi ʻia i mau kiʻi hoʻoluliluli no kahi polokalamu leka uila hoʻohana nui ʻia. ʻO ka pahuhopu, ʻo ia ka hoʻolaha ʻana i ka haʻuki a me ka ʻāina hoʻokipa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Pride Shrike Hoʻolālā Kiʻi Kiaʻāina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pride Shrike Hoʻolālā Kiʻi Kiaʻāina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pride Shrike Hoʻolālā Kiʻi Kiaʻāina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Nā Ana a me ka Hoʻopili: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Nā Lepili: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
ʻEnehana Hana: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Pilikia Hoʻolālā: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Noiʻi: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Hoʻoulu Manaʻo: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Ka Lōʻihi o ka Papahana: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Kaʻina Hana: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Nā Lālā Hui: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Nā Kuleana Kiʻi: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang