Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.
KeleaweʻUhi· 2021
Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award Keleawe Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #106355The Design
About Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu
Kikokikona Puke: 'O ka Pu'olo Mea Kūkulu Luakini Lani Mi kekahi pu'olo pepa no kekahi mea pā'ani pōhaku kūkulu. Hō'ike 'ia ma ka 'ili waho ka Hale Pule no ka 'Ohi Nui ma nā ki'i laina lahilahi, a mālama ka hoʻonohonoho me ka wahi ke'oke'o nui i ka ki'i i mālie. Hui pū ka hoʻolālā i ka hō'ike'ike a me ka pu'olo i loko o hoʻokahi pahu. I ka wehe 'ana i ka uhi luna, ʻike ʻia kekahi puka pa'i i hō'ike i ka mo'olelo o ka hana lā'au hui kahiko Pākē, a aia ma ka 'ao'ao hope kekahi papa inoa o nā 'āpana āpau. Ma hope o ka puka, hoʻonohonoho ʻia nā ʻeke pōhaku ma nā papa. Hiki ke unuhi 'ia ke kino loko a hoʻohana hou 'ia ma ke 'ano he pahu mālama waiwai.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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