Mi Transformers Optimus Prime Packaging Ka Hōʻeha Wahī no ka Mea Pāʻani Poloka Kūkulu by Yang Zhang

Mi Transformers Optimus Prime Packaging Ka Hōʻeha Wahī no ka Mea Pāʻani Poloka Kūkulu by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Mi Transformers Optimus Prime Packaging Ka Hōʻeha Wahī no ka Mea Pāʻani Poloka Kūkulu

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Ka Hōʻeha Wahī no ka Mea Pāʻani Poloka Kūkulu

ʻO ka Mi Transformers Optimus Prime Packaging he wahī pepa i hoʻolālāʻia no kahi mea pāʻani poloka kūkulu. Hōʻike ʻia ma ke alo o ka pahu ka huahana i hui pūʻia, no laila maopopo pono i ka poʻe kūʻai ke ʻano a me nā ʻāpana e hiki ke hoʻoneʻe ʻia. Hōʻike ʻia ke ʻano o ka mea pāʻani ma o ke ʻano hoʻolālā maʻalahi a me ke koho waihoʻoluʻu. Hoʻohuiʻia nā hana hōʻike a me ka hoʻopaʻa ʻana i loko o hoʻokahi hoʻolālā. Wehe ʻia ka uhi luna e ʻike ai i nā ʻeke poloka i waiho papa ʻia. Wehe ʻia ka pahu lalo ma nā ʻaoʻao ʻelua a lilo i mau pahu waiho kaʻawale. Hiki ke hoʻokaʻawale ʻia nā ʻāpana e like me ko lākou ʻano, a hiki ke hoʻohana hou ʻia ka pahu no ka waiho ʻana i kēlā me kēia lā.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Mi Transformers Optimus Prime Packaging Ka Hōʻeha Wahī no ka Mea Pāʻani Poloka Kūkulu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mi Transformers Optimus Prime Packaging Ka Hōʻeha Wahī no ka Mea Pāʻani Poloka Kūkulu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mi Transformers Optimus Prime Packaging Ka Hōʻeha Wahī no ka Mea Pāʻani Poloka Kūkulu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao