ʻO Birds and Coffee ʻo Ka Hoʻopaʻa ʻana na Kristina Pacesaite he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2021
Birds and Coffee ʻo Ka Hoʻopaʻa ʻana
Mea Kūʻai: Kavos gurmanai
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #106477Ka Hoʻolālā
E Pili Ana iā Birds and Coffee ʻo Ka Hoʻopaʻa ʻana
Pono kēlā me kēia huahana i kahi hōʻailona kūpono. Ma ka hoʻomohala ʻana i kēia puʻupuʻu, ua kōkua ka mea hoʻolālā i kahi ʻoihana hoʻoheheʻe kofe kūleʻa e hōʻea i nā poʻe hou e manaʻo nui ana i ka kofe maikaʻi loa a mālama i kona kumu. Ma ka hāʻawi ʻana i ka hiʻohiʻona hou o ka puʻupuʻu, ua hoʻāʻo ka mea hoʻolālā e hoʻomaikaʻi i ka waiwai o ke kofe i hana lima ʻia mai nā ʻāina āpau. ʻO ka hoʻoholo e hoʻohana i nā kiʻi manu o kēlā me kēia ʻāina ma muli o ko lākou ʻano nani a me ka manaʻo hana lima a lākou e hāʻawi ai i ka huahana hope. ʻO ka pepa Kraft a me ka waihoʻoluʻu ʻeleʻele ʻeleʻele o nā kiʻi e lawelawe like ana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Birds and Coffee ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Birds and Coffee ʻo Ka Hoʻopaʻa ʻana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Birds and Coffee ʻo Ka Hoʻopaʻa ʻana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- Nā Ana a me ka Hoʻopili
- Kraft doypack 160X230X40mm
Kraft bag 145X340mm - Nā Lepili
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
- ʻEnehana Hana
- Digital printing on kraft paper
- Pilikia Hoʻolālā
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- Noiʻi
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable. - Hoʻoulu Manaʻo
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- Ka Lōʻihi o ka Papahana
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- Kaʻina Hana
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
- Nā Lālā Hui
- Kristina Pacesaite
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
