The Enchanted Forest ʻo Ka Hoʻopaʻa ʻana by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.
GulaʻUhi· 2021
The Enchanted Forest ʻo Ka Hoʻopaʻa ʻana
Client: Pagane studio
A' Design Award Gula Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #106702The Design
About The Enchanted Forest ʻo Ka Hoʻopaʻa ʻana
ʻO ka lepili a me ka hoʻolālā paʻi ʻana no ka hale kīʻaha Blue Lagoon, ʻo New Caledonia kahi hale kīʻaha liʻiliʻi o nā mokupuni, a me kā lākou hue rama, The Enchanted Forest. He lama keʻokeʻo i hana ʻia e nā ʻala vanilla mālie, i hoʻomaʻemaʻe ʻia mai nā ʻano kō i hana ʻia e nā mahiʻai ma Southern Caledonia. ʻO ka pahuhopu ka hana ʻana i kahi hoʻolālā lepili e hōʻike ana i ka maikaʻi o ka brand a hoʻokumu i kahi pilina manaʻo me nā mea kūʻai aku ma kahi mākeke hoʻokūkū kiʻekiʻe. ʻO ka manaʻo holoʻokoʻa o ka ʻeke e pili ana i ka hoʻopili ʻana o ka kuʻuna a me ka wā hou.
The Recognition
About the A' Design Award Gula
Ua lanakila ka hoʻolālā The Enchanted Forest ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Enchanted Forest ʻo Ka Hoʻopaʻa ʻana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā The Enchanted Forest ʻo Ka Hoʻopaʻa ʻana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
- Dimensions & Packaging
- Height 210 mm x Diameter 12 mm
- Tags
- spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
- Production Technology
- Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck. - Design Challenge
- The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
- Research
- This design comes from a detailed observation of the manufacturer identification.
- Inspiration
- The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.
The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink. - Project Duration
- The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
- Operation Flow
- It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
- Patents
- Copyrights belong to Elena Gamalova, 2020.
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