Lele i ka ʻike
The Mask That Ate The Virus Pale Waha Hoʻopau Maʻi na Birger Linke

ʻO The Mask That Ate The Virus Pale Waha Hoʻopau Maʻi na Birger Linke he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KalaʻUhi· 2021

The Mask That Ate The Virus Pale Waha Hoʻopau Maʻi

na Birger Linke

Mea Kūʻai: Birger Linke Design

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

24,675

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #107497

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Mask That Ate The Virus Pale Waha Hoʻopau Maʻi

Ua hoʻomohala ka hui ʻenehana olaola Swiss ʻo Livinguard i kahi lole no nā pale waha hiki ke hoʻohana hou ʻia e hoʻonāwaliwali a hoʻopau i nā hua bacteria, hua kūkae pilau, a me nā maʻi virus (me ka Covid 19) i ka wā e pā ai. Ua hoʻōla ʻia kēia manaʻo i ka wahī: Hōʻea mai ka pale waha i loko o kahi ʻeke maʻemaʻe hoʻopiha maʻi ʻole. Ke hoʻokau ʻia kahi kāʻei plastic – i ka wā e paheʻe ʻia ai i luna a i lalo – e hoʻokaikai ʻo ia i kahi kiʻi o kahi maʻi virus e ʻai ʻia ana i loko o ia kaʻina hana, me ka hoʻohui ʻana i kekahi ʻakaʻaka koʻikoʻi i nā lā pilikia. No ka pale ʻana i ka huikau ʻana o nā pale waha ma waena o nā lālā ʻohana, a no laila ka hoʻohaumia kau ʻana, hōʻea mai nā pihi hoʻoponopono kala like ʻole i loko o kahi ʻeke kaʻawale e hoʻokūikawā i kēlā me kēia pale waha.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā The Mask That Ate The Virus Pale Waha Hoʻopau Maʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Mask That Ate The Virus Pale Waha Hoʻopau Maʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā The Mask That Ate The Virus Pale Waha Hoʻopau Maʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Nā Ana a me ka Hoʻopili
Width 220 x Depth 22 x Height 220
Nā Lepili
Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
ʻEnehana Hana
Livinguard treated textile, styrofoam, EVA
Pilikia Hoʻolālā
Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Noiʻi
To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Hoʻoulu Manaʻo
Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Ka Lōʻihi o ka Papahana
The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Kaʻina Hana
The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Nā Palapala Kuleana
Livinguard patented, treated textile
Nā Lālā Hui
Birger Linke
Nā Kuleana Kiʻi
Photography: Chiara Ye Photography

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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