RV wine Hana Nui: Ka Hoʻopaʻa ʻana i ka Waina by Hu Jijun

RV wine Hana Nui: Ka Hoʻopaʻa ʻana i ka Waina by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2021

RV wine Hana Nui: Ka Hoʻopaʻa ʻana i ka Waina

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Hana Nui: Ka Hoʻopaʻa ʻana i ka Waina

Kikokikona Puke: ʻO RV kahi hoʻolālā hoʻopaʻa waiwai no kahi waina Palani i hāʻawi ʻia ma ke ʻano he waihona koho kiʻekiʻe a kaupalena ʻia. Ua kaupalena ʻia ka helu i 6,000 ʻōmole waina ʻulaʻula, ʻo kēlā me kēia e paʻa ana i 750 ml me ka 13.5 pakeneka waiʻona ma ka nui. ʻO ke ʻano nānā e pili ana i ke kaila lole hou a naʻauao o Paris, Palani, a hōʻike ana i kahi ʻano noho maikaʻi a maʻalahi. Ua hana ʻia ka lepili me ka spot UV, ka hoʻopili wela (hot stamping), a me ke kaha pena pale (screen printing) ma luna o ka PVC hiki ke hana hou ʻia. ʻO ka pahuhopu, ʻo ia ka hoʻomaopopo maʻalahi a hoʻomanaʻo ʻia ka inoa waiwai ma o ka hoʻopaʻa wale nō.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā RV wine Hana Nui: Ka Hoʻopaʻa ʻana i ka Waina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā RV wine Hana Nui: Ka Hoʻopaʻa ʻana i ka Waina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā RV wine Hana Nui: Ka Hoʻopaʻa ʻana i ka Waina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun