Huidao Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Hoʻokala ʻAi by Gaowei Xin

Huidao Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Hoʻokala ʻAi by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Huidao Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Hoʻokala ʻAi

by Gaowei Xin

Client: Shandong Veikao Advertising Co., Ltd

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Huidao Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Hoʻokala ʻAi

Kikokikona Puke: ʻO Huidao kahi hoʻolālā hoʻopaʻa no kekahi ʻano nui o nā kuka hoʻokala a me nā kumu kupa e hoʻohana ʻia ana e nā kāhuna kuke ʻoihana. Loaʻa i kēlā me kēia ʻano ʻumikūmālua a hoʻi mau ʻano ʻono, a no laila, paʻakikī ke koho ʻana. Ua paʻi ʻia nā kiʻi maʻalahi a me nā inoa ʻono maopopo ma kēlā me kēia ʻeke, i hiki ke ʻike koke ʻia ka huahana pololei. Ua pani ʻia ka ʻeke i mua me kahi poʻi hoʻokaʻa kau, ma kahi o ke poʻi hoʻohana hoʻokahi manawa o mua, a hiki nō ke pani hou, mālama, a hoʻohana hou ʻia nā mea i loko. Ua hana ʻia ka ʻeke mai ka mea PLA polymer a kū pololei nō ia, a ʻo ka nui o kēlā me kēia ʻeke, he 140 a me 220 mīlimika.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Huidao Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Hoʻokala ʻAi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Huidao Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Hoʻokala ʻAi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Huidao Ka Hana Nui: Ka Hoʻopaʻa ʻAna i nā Mea Hoʻokala ʻAi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
Dimensions & Packaging: Width 140mm x Height 220mm
Tags: Huidao,seasoning soup,product packaging,seasoning sauce,veikao
Production Technology: The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
Design Challenge: The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
Research: Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
Inspiration: There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
Project Duration: The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
Operation Flow: When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Image Credits: VEIKA0, 2020.