Haci Bekir Halva ʻo Ka Hoʻopaʻa ʻana na Polin Kuyumciyan

ʻO Haci Bekir Halva ʻo Ka Hoʻopaʻa ʻana na Polin Kuyumciyan he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2021

Haci Bekir Halva ʻo Ka Hoʻopaʻa ʻana

na Polin Kuyumciyan

Mea Kūʻai: Haci Bekir

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

11,957

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #109346

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Haci Bekir Halva ʻo Ka Hoʻopaʻa ʻana

ʻO Haci Bekir kekahi o nā hōʻailona kahiko loa o ka honua a he hoʻoilina nui loa. ʻOiai e pili pū ana ka inoa inoa me ka maikaʻi a me ka ʻoluʻolu o ka huahana, paʻakikī ia no ka mea kahiko e hoʻopiʻi i ka hanauna hou. Me ka piʻi nui ʻana o ka halva i ke ʻano meaʻai Turkish, makemake ka brand e pōmaikaʻi mai ia mea a hoʻonui i kāna ʻeke halva. ʻO nā hiʻohiʻona maʻalahi a me nā kala o nā hoʻolālā hou e hiki ai iā Haci Bekir ke hoʻonui i ko lākou hiki a me ka ʻike inoa. Hoʻoulu ʻia nā ʻano hoʻolālā a me nā kala e nā mea halva ʻekolu a me nā ʻano.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Haci Bekir Halva ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Haci Bekir Halva ʻo Ka Hoʻopaʻa ʻana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Haci Bekir Halva ʻo Ka Hoʻopaʻa ʻana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Nā Ana a me ka Hoʻopili: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Nā Lepili: packaging, box, design, patterns, food
ʻEnehana Hana: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Pilikia Hoʻolālā: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Noiʻi: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Hoʻoulu Manaʻo: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Ka Lōʻihi o ka Papahana: The project started in December 2019 and finished in February 2020, in Istanbul.
Kaʻina Hana: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Nā Kuleana Kiʻi: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.