ʻO Oink Hoʻopili na Studio 33 he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2021

Oink Hoʻopili

na Studio 33

Mea Kūʻai: Sin Ravnice

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

32,848

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #110499

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Oink Hoʻopili

No ka hōʻoia ʻana i ka ʻike maka o ka mea kūʻai aku, ua koho ʻia kahi hiʻohiʻona pāʻani. Hōʻike kēia ala i nā ʻano o ka brand, kumu, ʻono, kuʻuna a kūloko. ʻO ka pahuhopu nui o ka hoʻohana ʻana i ka ʻeke huahana hou, ʻo ia ka hōʻike ʻana i nā mea kūʻai aku i ka moʻolelo ma hope o ka hānai ʻana i nā puaʻa ʻeleʻele a me ka hana ʻana i nā ʻiʻo ʻiʻo kuʻuna o ka maikaʻi loa. Ua hana ʻia kahi kiʻi kiʻi ma ka ʻenehana linocut e hōʻike ana i ka hana lima. Hōʻike nā kiʻi i ka ʻoiaʻiʻo a koi i ka mea kūʻai aku e noʻonoʻo e pili ana i nā huahana Oink, ko lākou ʻono a me ke ʻano.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Oink Hoʻopili i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Oink Hoʻopili he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Oink Hoʻopili e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Nā Ana a me ka Hoʻopili: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Nā Lepili: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
ʻEnehana Hana: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Pilikia Hoʻolālā: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Noiʻi: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Hoʻoulu Manaʻo: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Ka Lōʻihi o ka Papahana: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Kaʻina Hana: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Nā Palapala Kuleana: OINK Trademark (2020) Sin Ravnice
Nā Lālā Hui: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Nā Kuleana Kiʻi: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019