Cilly He Hopuʻu Kini Wai Inu by Guangzhou Cheung Ying Design Co., Ltd.

Cilly He Hopuʻu Kini Wai Inu by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2021

Cilly He Hopuʻu Kini Wai Inu

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly He Hopuʻu Kini Wai Inu

ʻO Cilly kahi hoʻolālā hopuʻu no kahi wai hua rosa roxburghii i kuhikuhi ʻia i ka poʻe kūʻai ʻōpio. Ua hana ʻia ke kāla wai e hoʻomaʻemaʻe i ke alelo i ka wā ʻaina, me ka hāʻawi pū ʻana i kahi koho olakino a meaʻai kūpono. ʻO ka hopuʻu he kini alumini me ka nui o 245 ml. He 65 mm ka lōʻihi, 65 mm ka laulā a me 95 mm ke kiʻekiʻe o ke kini. Hoʻohui ʻia nā kiʻi i ke ʻano graffiti me ka pop art. Hoʻonoho ʻia ka inoa waiwai i loko o kahi hiʻohiʻona abstract o ka wai e lele ana. Hāʻawi nā kala ʻālohilohi kūʻē i ke kini i kahi nānā ʻōpio a kūlana hou.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Cilly He Hopuʻu Kini Wai Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cilly He Hopuʻu Kini Wai Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Cilly He Hopuʻu Kini Wai Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu