Lele i ka ʻike
Yanghe Personal Letters Baijiu Hana Mua: Ka Hoʻopaʻa ʻIpu Lama na Zhaoxin Zhu and Dongyan Ruan

ʻO Yanghe Personal Letters Baijiu Hana Mua: Ka Hoʻopaʻa ʻIpu Lama na Zhaoxin Zhu and Dongyan Ruan he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2021

Yanghe Personal Letters Baijiu Hana Mua: Ka Hoʻopaʻa ʻIpu Lama

na Zhaoxin Zhu and Dongyan Ruan

Mea Kūʻai: Jiangsu Yanghe Distillery Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

14,775

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #110714

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yanghe Personal Letters Baijiu Hana Mua: Ka Hoʻopaʻa ʻIpu Lama

Kikokikona Puke: ʻO Yanghe Personal Letters Baijiu kahi hoʻopaʻa no kahi lama Kina i hana ʻia ma Suqian, ʻāpana ʻo Jiangsu, kahi kaulana no kāna hana lama. Hōʻike ke kālai kiʻi i ke kākau lima o nā mea kākau Kina ma ke ʻano o nā leka kākau lima, aʻo kekahi palapala ʻāina kūloko e hōʻike ana i nā muliwai, loko, a me nā ʻāina wai e hoʻopuni ana i ka hale hana lama. Hana ʻia ka ʻōmole mai ka pōhaku lepo me kahi hōʻoluʻolu keʻokeʻo māhu ʻole, a hiki ke hoʻohana ʻia ka pihi ʻōmole ma ke ʻano he kīʻaha inu. Hana ʻia ka pahu waho mai ka pepa corrugated pono i ke kaiapuni a uhi ʻia me kahi uhi pepa, a wehe maʻalahi ka pahu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yanghe Personal Letters Baijiu Hana Mua: Ka Hoʻopaʻa ʻIpu Lama i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yanghe Personal Letters Baijiu Hana Mua: Ka Hoʻopaʻa ʻIpu Lama he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yanghe Personal Letters Baijiu Hana Mua: Ka Hoʻopaʻa ʻIpu Lama i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Nā Ana a me ka Hoʻopili
280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Nā Lepili
Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
ʻEnehana Hana
1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box:Adopting environmental corrugated paper and wrapped with paper cover.
Pilikia Hoʻolālā
"Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Noiʻi
This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Hoʻoulu Manaʻo
The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Ka Lōʻihi o ka Papahana
The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Kaʻina Hana
Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Nā Lālā Hui
Designer: Dongyan Ruan
Nā Kuleana Kiʻi
Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.

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