Lazarus Effekt Nā Kiʻi Hoʻolaha Papahana na Lara Wilkin

ʻO Lazarus Effekt Nā Kiʻi Hoʻolaha Papahana na Lara Wilkin he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2021

Lazarus Effekt Nā Kiʻi Hoʻolaha Papahana

na Lara Wilkin

Mea Kūʻai: Lara Wilkin

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,849

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #111279

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Lazarus Effekt Nā Kiʻi Hoʻolaha Papahana

He ʻano hōʻiliʻili kiʻi hoʻolaha ʻo Lazarus Effekt i hana ʻia no kahi papahana hoʻāla ʻike media like ʻole e pili ana i ka Hopena Lazarus. ʻO ka Hopena Lazarus, he huaʻōlelo i haku ʻia e ka mea kālaihonua paleontologist ʻo David Jablonski, e wehewehe ana i ka loaʻa hou ʻana o kekahi ola kai manaʻo ʻia ua nalowale a pau loa paha. Hōʻike nā kiʻi i nā mea kanu a me nā holoholona i loaʻa hou ʻia. Ua kaha ʻia kēlā me kēia kiʻi ma ke ʻano vector keʻokeʻo a ʻeleʻele, a piha i ka nani kikoʻī, no laila hiki i ka poʻe nānā ke ʻike hou aku ma ka nānā lōʻihi. ʻO nā kiʻi paʻi nui, he kī nānā ia e hoʻopili ana i nā pōsakā, nā pepa hoʻolaha, nā hae hoʻolaha, a me nā kiʻi ʻike.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Lazarus Effekt Nā Kiʻi Hoʻolaha Papahana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lazarus Effekt Nā Kiʻi Hoʻolaha Papahana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lazarus Effekt Nā Kiʻi Hoʻolaha Papahana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Nā Ana a me ka Hoʻopili: main illustration 32000 mm / 23428 mm
Nā Lepili: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
ʻEnehana Hana: Drawn layout and adobe illustrator vectors
Pilikia Hoʻolālā: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Noiʻi: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Hoʻoulu Manaʻo: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Ka Lōʻihi o ka Papahana: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Kaʻina Hana: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Nā Lālā Hui: Lara Wilkin
Nā Kuleana Kiʻi: Lara Wilkin