Super Leg Wāwae Nui Loa by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Super Leg Wāwae Nui Loa

by Chen Wang

Client: Three Squirrels

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Wāwae Nui Loa

Ke Kikokikona Puke: ʻO Super Leg he pūʻolo meaʻai i hana ʻia no kekahi hōʻailona meaʻai kalepa Kina. Hōʻike ka pūʻolo i ke kiʻi hōʻailona o ka ʻoihana, he ʻiole liʻiliʻi i kapa ʻia ʻo Xiaojian, e moe ana ma luna o kekahi wāwae moa nui a e ʻoliʻoli ana i ka meaʻai ʻoiai ua paʻa kona lole i kahi papa waiho. Ua hoʻoulu ʻia ke kiʻi kaha e kekahi hiʻohiʻona kiʻi paʻi olelo kahiko kahi i ʻaihue ai kekahi ʻiole i ka waiū paʻakai a paʻa ʻia e kekahi pōpoki. ʻO ka ʻāpana o ka wāwae moa e ʻike ʻia me he mea lā ua nahu ʻia e nā niho, e hoʻokumu ana i kekahi puka makani, i ʻike ʻia ai ka ʻiʻo ma loko. Hoʻohui ke kālai hana i ke kiʻi hōʻailona me ka waiwai, a kōkua i ka pūʻolo e kū kaʻawale aʻe ma waena o nā mea like ma ka papa waiho.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Super Leg Wāwae Nui Loa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Super Leg Wāwae Nui Loa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Super Leg Wāwae Nui Loa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release