Kum-Kum ʻo Ka ʻeke Wai by Backbone Branding

Kum-Kum ʻo Ka ʻeke Wai by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2021

Kum-Kum ʻo Ka ʻeke Wai

by Backbone Branding

Client: Backbone Branding

A' Design Award Gula Winner in ʻUhi Category

46,125

Verified Award Winner

Verify Award Status for #111780

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kum-Kum ʻo Ka ʻeke Wai

Loaʻa i ka ʻōmole nā kulu like ʻole ma kona mau ʻaoʻao ʻehā, ʻelua e kū ana i luna a ʻelua e kū ana i lalo, e hoʻohālikelike ana i ke ʻano o ka wai i kona ʻano ikaika. No ka lepili a me ka hōʻailona, ua hana ʻo Backbone Branding i kahi hui o kahi lepili a me kahi hue piha, e hōʻike ana i ke aniani a me ka plasticity o ka wai i loko o kona dynamics. Hoʻohui like ʻia ka ʻula polū o ka lepili hope me ka ʻōmole a, mahalo i ka refraction o ka mālamalama ma o ka wai, e ʻike ʻia ka ʻōmole, a ʻike ʻia ka hōʻailona keʻokeʻo ma ka lepili alohilohi ma muli o ka ʻulaʻula uliuli. lepili hope.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Kum-Kum ʻo Ka ʻeke Wai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kum-Kum ʻo Ka ʻeke Wai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Kum-Kum ʻo Ka ʻeke Wai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion