Germain Robin California Brandy Hana Nui: Lepili ʻŌmole, ʻIkena Waiwai Kālepa by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.
KeleaweʻUhi· 2021
Germain Robin California Brandy Hana Nui: Lepili ʻŌmole, ʻIkena Waiwai Kālepa
Client: E&J Gallo
A' Design Award Keleawe Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #112020The Design
About Germain Robin California Brandy Hana Nui: Lepili ʻŌmole, ʻIkena Waiwai Kālepa
Kikokikona Puke: ʻO Germain-Robin California Brandy he hoʻolālā ʻikena waiwai kālepa a me ka lepili ʻōmole no kahi brandy i hana ʻia ma California. He maʻemaʻe a maʻalahi ka ʻikena ʻike maka, e hōʻike ana i ke ʻano kūpaʻa akā mai i hoʻonaninani nui ʻia o ka waiwai kālepa. Hoʻopili ka hōʻailona logo i nā inoa ʻelua o ka poʻe nāna i hoʻokumu, i hoʻokaʻawale ʻia e kahi laina lahilahi, e hōʻike ana i ke kaulike ma waena o ka noʻonoʻo hoʻohālike a me ka pono pololei i ka hoʻokō ʻana. Aia ma luna o ka brandy ʻo California Alembic kahi lepili pepa i kālai ʻia me ka lole keʻokeʻo, e hōʻike ana i ka ʻano ʻokoʻa ma ke kala ʻulaʻula, me kahi wehewehe pololei o nā ʻano hana distill a me ka hoʻoholo ʻana.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Germain Robin California Brandy Hana Nui: Lepili ʻŌmole, ʻIkena Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Germain Robin California Brandy Hana Nui: Lepili ʻŌmole, ʻIkena Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Germain Robin California Brandy Hana Nui: Lepili ʻŌmole, ʻIkena Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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