Nefer ʻo Ka Mea ʻala by Amr Ibrahim is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2021

Nefer ʻo Ka Mea ʻala

by Amr Ibrahim

Client: MOUSA studio

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Nefer ʻo Ka Mea ʻala

Loaʻa ka hoʻolālā ʻōmole mai nā laina curved o ke kiʻi wahine; ʻO ke ʻano iwi iwi a me ka puʻunaue ʻana o ka ʻiʻo a me ka momona, me kahi hōʻailona Iconic a ʻike ʻia. ʻO ka pahu he kiʻi kiʻi me kona mau kihi curved i kahi hoʻopiʻi nani loa me ka typography gula. ʻO Nefer ka manawa e hui pū ʻia ai ke kiʻi, ka ʻenehana, a me ka hoʻolālā e hana i kahi huahana nani a paʻakikī, pūʻolo, a me ka hōʻailona. Aia ka ʻala o loko i loko o ke kino me ka ʻuhane. ʻO ka unuhi pololei o ka huaʻōlelo ʻAigupita kahiko ʻo Nefer ma ka ʻōlelo Pelekania ʻo "Nani ma loko a me waho".

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Nefer ʻo Ka Mea ʻala i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nefer ʻo Ka Mea ʻala he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nefer ʻo Ka Mea ʻala e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.
Dimensions & Packaging: Box Dimensions: Max-Height: 12 Cm, Max-Width: 9 Cm, Max-Length: 19 Cm / Bottle Dimensions: Max-Height: 16 Cm, Max-Width: 6 Cm, Max-Length: 6 Cm
Tags: Perfume packaging, Egyptian, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Italian Packaging Design
Production Technology: 3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.
Design Challenge: To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.
Research: "nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
Inspiration: nefer is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".
Project Duration: Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy
Operation Flow: Luxurious and sophisticated 3D-printed perfume bottle, The volumetry is of this exclusive fragrance is 90 ml 3 fl. oz
Team Members: Product Design & Packaging: Amr Ibrahim Mousa/
Art Direction: Amr Mousa, Anas Belekhbizi