Lele i ka ʻike
Target ʻo Ke Kākoʻo Hoʻolaha A Me Ke Kūʻai Aku na Ralf Kauffmann

ʻO Target ʻo Ke Kākoʻo Hoʻolaha A Me Ke Kūʻai Aku na Ralf Kauffmann he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.


KalaHoʻolaha· 2021

Target ʻo Ke Kākoʻo Hoʻolaha A Me Ke Kūʻai Aku

na Ralf Kauffmann

Mea Kūʻai: Brainartist GmbH

Mea Lanakila A' Design Award Kala ma ka Māhele Hoʻolaha

37,695

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #112715

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Target ʻo Ke Kākoʻo Hoʻolaha A Me Ke Kūʻai Aku

Ma 2020, hoʻomaka ʻo Brainartist i kahi hoʻolaha cross-media no ka mea kūʻai aku ʻo Steitz Secura e kiʻi i nā mea kūʻai aku hou: me kahi leka i hoʻopaʻa ʻia ma ke ʻano he hoʻolaha hoʻolaha i hoʻopaʻa ʻia e pili kokoke ana i nā puka o nā mea kūʻai aku a me ka leka uila me ka kāmaʻa kūlike mai ka ohi o keia manawa. Loaʻa i ka mea loaʻa ka hoa pili ke hana ʻo ia i kahi manawa me ka pūʻali kūʻai. ʻO ka pahuhopu o ka hoʻolaha ʻana ʻo ia ka hoʻokumu ʻana iā Steitz Secura a me ka hui "kūlike" ma ke ʻano he hui kūpono. Ua hoʻomohala ʻo Brainartist i ka hoʻolaha holomua holomua loa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Target ʻo Ke Kākoʻo Hoʻolaha A Me Ke Kūʻai Aku i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Target ʻo Ke Kākoʻo Hoʻolaha A Me Ke Kūʻai Aku he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Target ʻo Ke Kākoʻo Hoʻolaha A Me Ke Kūʻai Aku e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
Nā Lepili
Target Campain, Out of home, Mailing, Campaing design, strategy
Hoʻoulu Manaʻo
in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
Nā Palapala Kuleana
Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020

We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.

is in Documents.
Nā Kuleana Kiʻi
Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa