Heffron ʻO ka ʻEke Hana no ka ʻŌmole Rama by Martin Zouhar

Heffron ʻO ka ʻEke Hana no ka ʻŌmole Rama by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2021

Heffron ʻO ka ʻEke Hana no ka ʻŌmole Rama

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Heffron ʻO ka ʻEke Hana no ka ʻŌmole Rama

ʻO Heffron ka hoʻolālā ʻeke no kekahi rama i hana ʻia e kahi wai ʻōlelo Czech. Hoʻohanohano ka rama i nā pūʻali koa Czechoslovak, ka poʻe i hakakā ma Rusia ma waena o 1914 a me 1918 a kōkua i ka hoʻokumu ʻana i ka Repubalika Czechoslovak. ʻO Heffron ka inoa o ka moku hope loa i lawe i nā koa mai Rusia a i ʻEulopa. Ua hoʻoulu ʻia ka hoʻolālā e nā leka a nā koa i hoʻouna aku ai i ka home i ka wā o ka huakaʻi lōʻihi. Paʻa ka ʻōmole aniani ʻāhole i ka 500 ml. Ua hana ʻia ka lepili me ka pepa kirīmu i hoʻopili ʻia me ka ʻoki ʻana o ka pea sitampa leka a me ka waniki hulali kūloko, i paʻi ʻia me ʻekolu waihoʻoluʻu.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Heffron ʻO ka ʻEke Hana no ka ʻŌmole Rama i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Heffron ʻO ka ʻEke Hana no ka ʻŌmole Rama he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Heffron ʻO ka ʻEke Hana no ka ʻŌmole Rama e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.