Hotel New Grand Ready-to-eat Meals Ka Pūʻolo Meaʻai by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Ka Pūʻolo Meaʻai by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2021

Hotel New Grand Ready-to-eat Meals Ka Pūʻolo Meaʻai

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #114030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Ka Pūʻolo Meaʻai

ʻO Hotel New Grand Ready-to-eat Meals he hoʻolālā pūʻolo no nā meaʻai i hoʻomākaukau mua ʻia, e like me ke kale pipi, ke kale moa a me ka ipu kai Napolitan. Ua hana ʻia ka pahu me ka pepa paʻa a hoʻohana ʻia ke kiʻi o ka ipu hao kuke nui ma ke ʻano he kumu kiʻi nui. ʻO ka hoʻolālā maʻalahi, ʻaʻole ia e hoʻohana i nā kiʻi kaha a me nā kiʻi paʻi meaʻai i ʻike pinepine ʻia ma nā pūʻolo meaʻai mākaukau. ʻO ka manaʻo, ʻo ia ka hōʻike ʻana i ka moʻomeheu a me ka hanohano o kahi hōkele kahiko ma Yokohama me kahi ʻano hoʻomākeʻaka. Kūpono kēia pūʻolo no nā meaʻai ma ka home a koho pū ʻia ma ke ʻano he makana.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Hotel New Grand Ready-to-eat Meals Ka Pūʻolo Meaʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hotel New Grand Ready-to-eat Meals Ka Pūʻolo Meaʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Hotel New Grand Ready-to-eat Meals Ka Pūʻolo Meaʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.