ʻO Akbank ATM Hana Nui: Kikowaena o ka Mīkini Waihona Kālā ʻOihana Akamai na Akbank T.A.S he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Pilina, Launa a me ʻIke Mea Hoʻohana.
KalaPilina· 2021
Akbank ATM Hana Nui: Kikowaena o ka Mīkini Waihona Kālā ʻOihana Akamai
na Akbank T.A.S
Mea Kūʻai: Akbank
Mea Lanakila A' Design Award Kala ma ka Māhele Pilina
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #114208Ka Hoʻolālā
E Pili Ana iā Akbank ATM Hana Nui: Kikowaena o ka Mīkini Waihona Kālā ʻOihana Akamai
Ua hoʻolālā ʻia ka ATM Akbank i kikowaena e pili ana i ka pūnaewele no nā mīkini waihona kālā ʻoihana akamai. Hōʻike ʻia ke kikowaena ma nā pale o 1024 ma 768 kiko a kākoʻo i kekahi mau ʻōlelo, me ka ʻōlelo Pelekania, Kelemānia, Lūkia a me Palani. Hōʻike kekahi papa hōʻike pilikino i ka ʻike e pili ana i nā ʻano hana a ka mea hoʻohana a me nā kumu hoʻoholo kālā. Kōkua nā hoʻonohonoho maʻalahi a me ka ʻike maopopo i nā mea hoʻohana e hahai i kēlā me kēia ʻanuʻu. Hoʻohana ke ala like me ke kelepona i nā launa ʻike maʻa mau, a lawe ka hana maʻamau ma kahi o ʻumi kekona liʻiliʻi ma mua o ka wā ma mua.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Akbank ATM Hana Nui: Kikowaena o ka Mīkini Waihona Kālā ʻOihana Akamai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Akbank ATM Hana Nui: Kikowaena o ka Mīkini Waihona Kālā ʻOihana Akamai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Akbank ATM Hana Nui: Kikowaena o ka Mīkini Waihona Kālā ʻOihana Akamai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Nā Ana a me ka Hoʻopili
- 1024px X 768px screens within an Automated-Teller-Machine device
- Nā Lepili
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- ʻEnehana Hana
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Pilikia Hoʻolālā
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Noiʻi
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Hoʻoulu Manaʻo
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Ka Lōʻihi o ka Papahana
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Kaʻina Hana
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Nā Palapala Kuleana
- Copyrights belong to Akbank T.A.Ş, 2020.
- Nā Lālā Hui
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Nā Kuleana Kiʻi
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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