ʻO Amarico ʻO ka Wahī ʻĀpelitīfa na Radoslav Dostal he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2021
Amarico ʻO ka Wahī ʻĀpelitīfa
Mea Kūʻai: Amàrico
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #114557Ka Hoʻolālā
E Pili Ana iā Amarico ʻO ka Wahī ʻĀpelitīfa
He hoʻolālā lepili a wahī ʻo Amarico i hana ʻia no kekahi ʻāpelitīfa Italia. Hoʻohana ka hoʻolālā i nā kiʻi lāʻau e hōʻike i nā mea ʻala, paʻakikī, a maoli o ka mea inu. Ua kaha ʻia nā kiʻi me nā penikala kalona kikohoʻe, a ua hoʻonohonoho ʻia nā lāʻau lapaʻau pākahi i loko o kahi haku aniani i hoʻoulu ʻia e ke kiʻi hoʻonaninani. Hele pū nā ʻano huaʻōlelo i hana lima ʻia o kēia au me nā kiʻi. Wahī kekahi lepili hoʻokahi i ka ʻōmole a hui pū i ka hōʻailona a me ka kikokikona i hōʻike ʻia me nā ʻaoʻao gula o nā lāʻau lapaʻau. He 70 ma 70 ma 240 mm ka nui o ka ʻōmole.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Amarico ʻO ka Wahī ʻĀpelitīfa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Amarico ʻO ka Wahī ʻĀpelitīfa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Amarico ʻO ka Wahī ʻĀpelitīfa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
- Nā Ana a me ka Hoʻopili
- 70 mm x 70 mm x 240 mm
- Nā Lepili
- Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
- ʻEnehana Hana
- When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
- Pilikia Hoʻolālā
- The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
- Noiʻi
- Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
- Hoʻoulu Manaʻo
- The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
- Ka Lōʻihi o ka Papahana
- The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
- Kaʻina Hana
- The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
- Nā Palapala Kuleana
- n/a
- Nā Lālā Hui
- Radoslav Dostal, Tomas Nedved, Jan Blazek
- Nā Kuleana Kiʻi
- Photographer: Julius Filip
Kākoʻo ʻIa
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