ʻO Organic Rice ʻo Ka ʻeke na Kazuo Fukushima and Haruka Takeuchi he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2022
Organic Rice ʻo Ka ʻeke
na Kazuo Fukushima and Haruka Takeuchi
Mea Kūʻai: China State Farms Agribusiness Corp
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #114666Ka Hoʻolālā
E Pili Ana iā Organic Rice ʻo Ka ʻeke
ʻO kēia papahana ka mea e hoʻopili ai i nā manaʻo o nā mea hana i hana i ka laiki ʻono ma Wuchang. ʻO ka manaʻo hoʻolālā he kāpeti gula maoli. Ua hana ʻia ka hoʻolālā, i pili pū me ke ʻano o kahi māla laiki nui e nānā gula. Ua ʻoki ʻia ka Pāke me kahi moena laiki gula. No laila, ʻo ke ʻano o ka puʻupuʻu haʻahaʻa he poloka e like me ka cube. Eia kekahi, ʻo ke kiʻi ʻana o ka ʻiʻo e hōʻoia i ka mahiʻai organik. ʻO ka hoʻolālā i hoʻopili wale i ka waiwai o ka mahiʻai organik ma Wuchang.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Organic Rice ʻo Ka ʻeke i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Organic Rice ʻo Ka ʻeke he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Organic Rice ʻo Ka ʻeke e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
- Nā Ana a me ka Hoʻopili
- The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g - Nā Lepili
- Organic, Rice, Package, China, Duck
- ʻEnehana Hana
- The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image. - Pilikia Hoʻolālā
- The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
- Noiʻi
- Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market. - Hoʻoulu Manaʻo
- There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
- Ka Lōʻihi o ka Papahana
- The project started in September 2019 and finished in September 2020 in Shanghai.
- Kaʻina Hana
- First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product. - Nā Palapala Kuleana
- Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
- Nā Lālā Hui
- Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua - Nā Kuleana Kiʻi
- Image: Photographer zhu Jie
Kākoʻo ʻIa
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