Green Boat Song ʻo Ka Hoʻopaʻa ʻana na Evan Chen and Ziming Guo

ʻO Green Boat Song ʻo Ka Hoʻopaʻa ʻana na Evan Chen and Ziming Guo he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2021

Green Boat Song ʻo Ka Hoʻopaʻa ʻana

na Evan Chen and Ziming Guo

Mea Kūʻai: Lascaux Design Institute Inc.

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #114998

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Green Boat Song ʻo Ka Hoʻopaʻa ʻana

ʻO ka paʻi ʻana no kahi huahana mahiʻai. Hoʻohana ʻo ia i ka uliuli Klein ma kahi ākea e hana i ka lewa ʻoihana, e hōʻike i ka maikaʻi o nā huahana a hoʻoikaika i ka hiʻohiʻona o ka organik. Hoʻohana kona kino nui i nā kiʻi ʻoki lāʻau nani, e hōʻike ana i nā moa e ulu manuahi a me nā wahi hānau. ʻO ka hoʻopuni ʻana i nā kumu waina a me nā pua e lawe mai i ke ʻano o ke ʻano a me ka maʻemaʻe. ʻO ka hoʻolālā o ka ʻike huahana e hoʻonui i ka ʻike kiʻi, a i ka manawa like, hāʻawi ia i ka manawa kūpono e hanu ai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Green Boat Song ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Green Boat Song ʻo Ka Hoʻopaʻa ʻana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Green Boat Song ʻo Ka Hoʻopaʻa ʻana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Nā Ana a me ka Hoʻopili: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Nā Lepili: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
ʻEnehana Hana: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Pilikia Hoʻolālā: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Noiʻi: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Hoʻoulu Manaʻo: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Ka Lōʻihi o ka Papahana: The project started with Suzhou in November 2020.
Kaʻina Hana: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Nā Lālā Hui: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang